MergeMedia Group's executives offer high levels of marketing expertise and an informed perspective to all our clients. The MergeMedia team includes:
Dawn Meifert, CEO & Founder
A former commercial director and photographer, Dawn has worked with celebrities like Jeff Bridges, Brad Pitt, Jeremy Piven and Julia Roberts. She has shot for American Airlines, Disney, Esquire, GQ, Keebler, People, and Pepsi. Working with these Fortune 500 clients caused Dawn to recognize the need for more relevant, creative communications directed to the LGBT market – and so Merge was born. Dawn’s gay market insights led to groundbreaking ad campaign “Straight Talk from Coors.” Dawn also created GLAAD’s most successful PSA, “Promote Freedom, Embrace Equality” with Oscar nominated actress Julianne Moore. Dawn serves on the National Board of GLAAD and speaks around the country to Fortune 500 Companies about the $780 Billion gay demographic. She is also an active member of the Human Rights Campaign and National Gay & Lesbian Chamber of Commerce.
Matt Savage, President & Chief Strategic Officer
Savage began his career in New York City, creating strategic advertising for packaged goods brands like Crest, Scope, Kool-Aid, Maxwell House and more. Trained in the disciplines of insight-driven, measurable marketing, Matt created award-winning work for some of America’s most iconic brands. In the late ‘90’s, Savage helped establish an ad & promo agency, The Integer Group, which is now a billion-dollar Omnicom company. At Integer, Matt held titles of Chief Creative Officer and SVP of Strategic Development, working on accounts including MasterCard, Nokia, Cingular/AT&T and Sara Lee Brands. A straight ally, Matt is committed to proving the business value of the LGBT market and making Merge the leading gaygency in America.
Cooper Smith, Public Relations Director
Cooper is a 12-year PR veteran. He began at the venerable Doyle Dane Bernbach and has worked with Merge since its inception. Cooper is a strategist, consultant and writer experienced in measurable external PR efforts and internal corporate communications. Brands include Citigroup, Chase, American Cancer Society, UnitedHealthcare. He is active in LGBT community efforts for GLAAD and HRC. Cooper serves on the advisory board to Southern Methodist University PR program, where he regularly guest-lectures.
Amy O. Folkins, Interactive Design Director
Amy is a 10-year Interactive Design veteran, winning myriad national awards for both her aesthetic and commercial ingenuity. Amy’s work as been recognized by Print Magazine, Art Directors Annual, and various regional associations. A business-minded web designer, Amy creates not only engaging front-end sites, but also develops interactive architecture that enables better business solutions for all Merge clients.
James Berry, Compliance Counselor & Controller
James has 12 years of agency financial and media experience. He is responsible for reconciling all Merge media buys and verifying placements, as well as managing agency financials. In addition, James is the Merge expert on client compliance regarding guidelines for gay-specific organizations like HRC, NGLCC, GLAAD and others.
Kristin L Nuckols, Media Director
Kristin began her career at Omnicom’s TracyLocke, working primarily on the Harrah’s Casino account. She has also worked at the Dallas office of Publicis Worldwide, where she honed her strategic skills planning and buying media for pet food giant Purina. Kristin is a thorough and demanding professional with a passion for pushing the envelope, looking for innovative solutions to Merge clients’ media needs.
Ken Edmond, Jr. Art Director
Ken started his career with an education from Southern Methodist University and the University of Texas at Dallas studying Art and Technology, and Economics and Business Finance. He has administrated his services to: OC3 Technology, Trakk Team, Dallas Chamber of Commerce, and most recently the Rickey Smiley Morning Show. Ken has performed and been featured on: Metro (WFAA), Drivers Select Dance Club 21, and Dallas County Community Television. Ken also plans on producing shows for television networks that will include documentaries, dramas, action/comedies and sci-fi shows. Ken also wants to produce major motion pictures of sci-fi epics, and 3-D animated movies. He also wishes to become a humanitarian through philanthropy donations to worthy causes such as AIDS, famine in third world countries, and Global Warming.