$800 Billion in Spending Power in 2008
7-10% of the U.S. population

Gay & Lesbian consumers over-index in most major categories.

Brand Loyalty & Responsiveness
• 89% highly likely to seek out brand that advertises in gay media
• 78% express strong preference for brand that markets directly to them
• 24% of LGBT adults report recent brand switch because competing company supported LGBT

Income & Luxury Brand Affinity
• Twice as likely to hold a portfolio worth over $1 Million
• Twice as likely to have incomes over $250K
• More “recession-proof” than general market

Early adopters of technology
• More than twice as likely to have a Wi-Fi enabled laptop
• Between two and three times as likely to transact all types of financial transactions online