MergeMedia Group Named to “Best Brands for LGBT Consumers” List
LGBT marketing firm client included in national survey of gay and lesbian buying habits and preferences
DALLAS, July 19, 2006 – Dallas-based MergeMedia Group, LP, a leading marketing communications firm specializing in the gay, lesbian, bisexual, and transgender (LGBT) market, is proud to announce that its client brand Coors Light has been named one of the best brands for LGBT consumers, according to the Gay/Lesbian Consumer Online Study, an annual survey of demographic, lifestyle, consumer and media patterns of LGBT consumers. Coors Light ranked fifth in the survey’s beer category.
“We’re absolutely thrilled to see that Coors Light is one of the top beer choices for gays and lesbians. Over the past three years, we’ve seen a dramatic increase in Coors Light sales in LGBT establishments and are happy to see that this survey helps validate the brands standing in our community,” said Dawn Meifert, president and founder of MergeMedia Group.
MergeMedia Group has managed LGBT-focused advertising and marketing for Coors Brewing Company and Coors Light since 2003.
Respondents to the Gay/Lesbian Consumer Online Survey indicated which brands they used or owned in a variety of categories, ranging from insurance and hotels to beverages and cable channels. In addition to Coors Light, other national brands to make the “Best Brands” list in their respective categories include State Farm (auto insurance), Ford (automobiles), Bank of America (banking), Yellow Tail (wine), Visa (credit cards) and Google (online).
The study was conducted online by Scarborough Research using responses from nearly 5,000 LGBT consumers. A full copy of the LGBT brands report can be found at www.scarborough.com/freestudies.php. The LGBT Consumer Online Study can be found online at www.glcensus.org.
MergeMedia Group is a full-service communications firm specializing in the gay, lesbian, bisexual, and transgender consumer market. MergeMedia Group provides integrated marketing and public relations solutions that help companies change perceptions, build strong reputations, and increase market share. Services include: market strategy consultation; print and online advertising; as well as public relations services, including media relations, community relations, event sponsorships, and charitable program consultation. MergeMedia Group can be found on the Web at www.mergemediagroup.com.
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