MergeMedia Group Hired By hotels.com
LGBT marketing firm to develop and promote gay- and lesbian-focused travel portal
DALLAS, August 9, 2006 – Dallas-based MergeMedia Group, LP, a leading marketing communications firm specializing in the gay, lesbian, bisexual, and transgender (LGBT) market, has been hired by hotels.com, one of the Internet’s top lodging sites, to develop and promote GayHotelDiscounts.com, a gay-and lesbian-focused travel site owned by hotels.com. MergeMedia Group will control all aspects of creative development and marketing for the site, including its logo, website creative, search engine optimization and advertising.
“With the explosive growth of the gay travel market, GayHotelDiscounts.com helps fill an important niche – LGBT travelers who want to spend their money with progressive companies that value them and their relationships,” said Dawn Meifert, president of MergeMedia Group.
According to market research company Mintel International Group, the gay travel market is expected to increase by more than $20 billion over the next five years.
hotels.com(R) is a leading provider of lodging worldwide, offering reservation services through its own web sites (including http://www.hotels.com and others), its interactive affiliate network (http://www.IAN.com), and its toll-free call centers (1-800-2-HOTELS). hotels.com gives travelers one of the widest selections of lodging accommodations from traditional hotels to vacation rentals at more than 25,000 properties worldwide. hotels.com is an operating company of Expedia, Inc. (Nasdaq: EXPE).
MergeMedia Group is a full-service communications firm specializing in the gay, lesbian, bisexual, and transgender consumer market. MergeMedia Group provides integrated marketing and public relations solutions that help companies change perceptions, build strong reputations, and increase market share. Services include: market strategy consultation; print and online advertising; as well as public relations services, including media relations, community relations, event sponsorships, and charitable program consultation. MergeMedia Group can be found on the Web at www.mergemediagroup.com.
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