MergeMedia to Produce PSAs for GLAAD
MergeMedia Group to Produce Public Service Announcements for GLAAD
LGBT marketing firm’s previous GLAAD PSA was the group’s most successful to date
DALLAS, August 17, 2006 – Dallas-based MergeMedia Group, LP, a leading marketing communications firm specializing in the gay, lesbian, bisexual, and transgender (LGBT) market, has been tapped by the Gay & Lesbian Alliance Against Defamation (GLAAD) to produce two public service announcements for the group. GLAAD is the nation's largest lesbian, gay, bisexual and transgender media advocacy group.
In 2004, MergeMedia Group produced a public service announcement featuring award-winning actress Julianne Moore.
“The response to the Julianne Moore PSA that MergeMedia Group produced for GLAAD has been outstanding. In terms of public feedback, it’s the most successful television spot that we’ve ever run,” said Neil Giuliano, GLAAD’s executive director. “I’m confident that the next two will be as successful as the first.”
A number of celebrities are being considered for the new ads.
“Working with Julianne Moore and the entire GLAAD team was a wonderful experience. We can’t wait to get started on the new announcements,” said Dawn Meifert, president of MergeMedia Group.
The Gay & Lesbian Alliance Against Defamation is dedicated to promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation.
MergeMedia Group is a full-service communications firm specializing in the gay, lesbian, bisexual, and transgender consumer market. MergeMedia Group provides integrated marketing and public relations solutions that help companies change perceptions, build strong reputations, and increase market share. Services include: market strategy consultation; print and online advertising; as well as public relations services, including media relations, community relations, event sponsorships, and charitable program consultation. MergeMedia Group can be found on the Web at www.mergemediagroup.com.
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