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MERGEMEDIA GROUP’S PRESIDENT AND CEO APPOINTED
TO GLAAD’S NATIONAL BOARD OF DIRECTORS

DALLAS, January 15, 2007 – Dawn Meifert, president and CEO of Dallas-based MergeMedia Group, a leading advertising agency specializing in the gay, lesbian, bisexual and transgender (LGBT) market, has been appointed to the national board of directors of the Gay & Lesbian Alliance Against Defamation (GLAAD), the nation's largest GLBT media advocacy group.  Meifert’s two-year term begins February 1, 2007, at GLAAD’s winter Board of Directors meeting held in West Hollywood, Calif.

“Being selected to the serve on the GLAAD Board is truly an honor for me,” said Meifert. “I am certain this position will allow me to further my efforts in changing the lack of realistic portrayals of gays and lesbians in national advertising.”

Meifert recently won a 2006 Marcom Creative Gold Award for her direction of a public service announcement for GLAAD that starred Academy Award-nominated actress Julianne Moore.  The PSA has been the organization’s most successful and well-received in recent years, and Meifert has been enlisted to direct two more national spots for the nonprofit group.  In addition to her involvement in GLAAD, she is active with Best Friends Animal Sanctuary, the Human Rights Campaign, Commercial Closet Association, the National Gay & Lesbian Chamber of Commerce and Habitat for Humanity.

Meifert founded MergeMedia Group in 2003 and has since served as president and CEO, overseeing the development, growth and overall direction of the company. She is also responsible for leadership on creative strategy and planning on all client accounts. Under Meifert’s direction, MergeMedia Group has provided advertising and marketing services targeted to the LGBT consumer market for national clients such as Coors Brewing Company, Zodiac Spirits and GayHotelDiscounts.com, a gay- and lesbian-focused travel site owned by hotels.com.

About GLAAD:

The Gay & Lesbian Alliance Against Defamation (GLAAD) is dedicated to promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation. For more information, please visit www.glaad.org.

 About MergeMedia Group:

MergeMedia Group is a full-service advertising agency specializing in the gay, lesbian, bisexual, and transgender consumer market. MergeMedia Group provides integrated marketing and public relations solutions that help companies change perceptions, build strong reputations, and increase market share. Services include: market strategy consultation; print and online advertising; as well as public relations services, including media relations, community relations, event sponsorships, and charitable program consultation. MergeMedia Group can be found on the Web at www.mergemediagroup.com.

For more information, contact: Claire Bloxom, 214-329-9191 claire@coopersmithagency.com

 

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